GERMAN DESIGN EXHIBITION AT SHANGHAI
CREATIVE INDUSTRY WEEK 2008
Berlin China Cultural Bridges is proud to present Germany at Shanghai
International Creative Industry Week 2008, Shanghai's most important
platform for design.
German Design was always setting new standards, creating strong
and international renowned brands, marked by names as Audi, Braun,
Porsche, Siemens – if only to name a few. With their unique
branding, these brands stand not only for highest quality, but
also for an unobtrusive design focussed on functionality –
attributes regaining importance in the times of globalization,
as they create distinctive identities which are essential to succeed
in international markets.
The participants of the German exhibition work in this tradition.
Furthermore, collaborating with their branch offices in China,
they gained wide experiences in local markets over the years.
By this means, they demonstrate how to successfully challenge
projects – be it in Germany, in China or internationally.
They are creative, flexible and intuitive while upholding their
identity and bringing it into their products and projects:
Architecture combining the knowledge of international architects
with the solid experience of its Chinese staff and partners
– creating fascinating product experiences for brands such
Porsche, MINI, Volkswagen and Audi in China
providing high-end interactive concepts and designs for
international brands in China as well as Chinese brands entering
exploring mobility and intercultural exchanges in global
market niches with offices in Germany, Switzerland and Shanghai
The exhibition is held under the patronage of the Consulate General
of the Federal Republic of Germany Shanghai. Berlin China Cultural
Bridges and the participating agencies are looking forward to
contributing to the Shanghai Creative Industry Week 2008 and to
extending the successful collaboration with the organisers.
BACKGROUND: SHANGHAI INTERNATIONAL CREATIVE INDUSTRY WEEK
On October 15 – 21, 2008, Shanghai will hold the „2008
International Creative Industry Week”. The Week’s
activities base on the topic of „Brilliant Creativity –
Design Future”, comprising three parts of content - Shanghai
International Creative Industry Expo, Shanghai International Urban
Creative Industry Forum and Shanghai „Creativity Pageantry“
The activities will be of the largest scale after International
Creative Industry Week’s past three sessions since it launched
in 2005. This session will set up the IF China Award under co-operation
with German’s IF Design Award, and will present part of
the IF China’s awarded works. The Forum, as a major part
of the activities, in particular invited 11 directing members
from ICSID – International Community Society of Industrial
Design, to have face-to-face dialogues and communications with
domestic creative designers, discussing how to make Shanghai the
future metropolis of creativity.
Beside Germany, also Denmark, UK, Australia and the Netherlands
will participate with exhibitions.
INTERNATIONAL CREATIVE INDUSTRY WEEK
1October 16 - 21, 2008
9am - 5pm
(Guided Tour, German Snacks & Beer)
October 16, 6pm - 9.30pm
695 Lingshi Rd, Zhabei district >
FURTHER INFORMATIONS/PRESS ENQUIRIES
Berlin China Cultural Bridges e.V., Anne Rottig +8613166345597
Shanghai Creative Industry Center,
Berlin China Cultural Bridges e.V.
Consulate General of the Federal Republic of Germany Shanghai
Press Release (english)