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What makes Berlin addictive?

For a couple of years, Berlin has been developing its very own, original appeal and dynamic in terms of design and is establishing itself as an inter-disciplinary trend workshop. The development of Berlin into an inter-disciplinary trend workshop in terms of design is being recognized on a broader international level at the latest since Berlin was awarded the title “City of Design” by the UNESCO in January of this year. In Berlin, a national creative scene gathers, which is being discovered more and more by the international scene. With its no-rule mentality and openness, the city absorbs influences from many regional and global sources, resulting in a manifold design language.

The multi-faceted „Berlin Style“ and the unique atmosphere of the city mutually shape and influence one another. The exhibition took Berlin’s image as an open, demanding pop-cultural metropolis as main idea and asked young graphic and media artists: „What makes Berlin addictive?”. The project was realised in Shanghai in close cooperation with Vanguard Gallery Shanghai and its head, Lise Li.

Current positions from Graphic and Media Design have been exhibited together with „wanted style“ posters with statements and short descriptions of the designers.
It was goal to emphasize the variety of the scenes and tendencies in Berlin and to hereby show as broad a spectrum as possible. The „wanted style“ posters gave lively and individual, partly very personal statements and insights into Berlin and the Berlin attitude towards life.

The artist Xinyu Bai and Joen Bertram and the designers Jing Wang and Yi Lu, who live and work in Berlin, have documented the current status of StreetArt in Berlin in the summer of 2006. The photographs have been presented within the scope of the exhibition. A broad spectrum of Berlin magazines on fashion, art, culture and lifestyle were made available to the Shanghai audience in a MagLounge.

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